Manufax & Nelson Engineering Group
Manufax & Nelson Group is a leading UK-based precision engineering company, specialising in the design and manufacture of jigs, fixtures, and tools across multiple industries. Since its establishment in 1949, the group has earned a solid reputation in sectors such as aerospace, military and nuclear, positioning itself as a strategic supplier to original equipment manufacturers globally. They deliver fully integrated, project-managed solutions, from concept design to on-site installation and commissioning.
To celebrate their 75th Birthday, the team at Manufux wanted to start their social media journey and looked to Blossom for help. We initially met with the team for a discovery call before putting together a social media strategy to help them grow organically, create traction around their anniversary and tell the world about all their fantastic work. This was the first time Manufax had properly utilised social media so it was important to identify and communicate the key messages to consistently reach more people, increase brand awareness and start building a following.
We incorporated striking videography, including drone footage and interview-style videos, along with photography, to convey key messages and showcase Manufax’s strengths as an employer, workplace, and engineering firm. This approach aimed to reduce recruitment costs and organically attract high-quality candidates. By interviewing apprentices, we targeted younger audiences for recruitment, while also highlighting long-serving engineers to showcase the company’s heritage and emphasise its 75-year role as a pillar of the local community.