Joseph Holt

Joseph Holt is a family-owned brewery based in Manchester with a history dating back to 1849. Known for producing a wide range of traditional ales, lagers, and craft beers, Joseph Holt operates over 125 pubs across the North West of England. The brewery has remained in the Holt family for six generations and is celebrated for its commitment to quality, community, and innovation while maintaining strong ties to its local roots. After seeing our work, the team at Joseph Holt tapped us up to create some out of the ordinary imagery.

Our first shoot was for a campaign relaunching the iconic ‘modern classic’ Bitter to mark their 175th anniversary. We captured the essence of this cherished beer, its loyal customers, and the charm of traditional pubs. Held at the Lower Turks Head in Manchester, we did a test shoot beforehand to scout the best spots and familiarise ourselves with the location. For the campaign, we shot retro style photography with a hard flash effect and worked with the marketing team on styling and props. Additionally, we produced an old-school-style video using a second-hand vintage camcorder, which was featured on the Joseph Holt homepage.

When Joseph Holt introduced their new merchandise line, they needed stunning content that would support their campaign in creating noise. We jumped at the opportunity, taking our team to their Manchester brewery where we scouted locations and used brewery staff as models to bring authenticity to the shoot. Despite the challenges of working within a lively, operational space, the client was delighted with the outstanding range of imagery achieved which continues to showcase the merch collection in its best light across Joseph Holt’s digital platforms.